Gaining the Competitive Edge: How Big Businesses Are Preparing for Sales Success in 2024
Sales leaders are looking for creative ways to drive engagement and build relationships with clients and prospects. Taking a multifaceted approach to these engagements is key to standing out and is imperative for success. Multiphase campaigns including in-person corporate event entertainment, corporate virtual events, and high-end gifts for clients offer unique touch points and are the most impactful when it comes to moving the needle in sales.
Nothing beats in person. Connecting live is one of life's greatest gifts. When done correctly, bonds can be forged that will outlive the test of time and geographical location. Often in-person corporate events fall short. While the logistical details are well thought out, the human element is lost. Events are all about how we make people feel. We often reduce the planning to what we do with things rather than what we do with people. Thinking through how people are brought together, who sits with whom, and how to foster shared experiences are key to making in-person corporate events highly impactful. Creating a shared experience, like a wine tasting, adds another element that allows attendees to be vulnerable, making them ripe for connection. It also gives them a common ground to stand on and a memory to share that will outlive the event itself.
At Acquire, our clients use us in conjunction with conferences to entice decision-makers to attend their events over the countless other events and afterparties that are being offered. Oftentimes, we are competing with loud happy hours at bars with cheap drinks and hundreds of people. The number one reason folks attend conferences is for networking. Our events give them the perfect environment to do just that while appealing to those key decision-makers.
Virtual events are on the rise due mostly to their ease of connectivity and ability to include more people. In fact, according to a study put on by Grand View Research, the global virtual events market is expected to reach USD 967.5 billion, growing at a CAGR of 21.5% from 2023 to 2024. 77.2% of people prefer corporate virtual events because of how easy they are to attend, reaching 50% more people than in-person events. A full-scale virtual wine tasting may be a thing of the past, but a virtual event with a food and wine element entices attendance and drives engagement. Virtual events are also perfect for fostering engagement in between in-person gatherings.
How do our virtual events differ at Acquire? It’s simple: we’ve spent our lives facilitating experiences in the best restaurants in the world. We’ve had a front-row seat as the highest-end deals are being done. We know how to make your goals our goals. We know how to make you shine. We use the food and wine element just like a Michelin restaurant does: to elevate your brand and to make your guests ready to receive your message.
Personalized Client Gifting is key to continuing the conversation with prospects and clients. A gift does not have to be expensive to be impactful. It should make the recipient feel something. Countless companies are aiming to bring personalization on scale, but fall short because the human element is lost.
At Acquire, we use our virtual events as information-gathering tools. We use the information we draw out of the attendees to craft customized follow-up gifts. We also include a personalized handwritten note with each gift box we send. This small, rather old-school gesture, goes a long way with our clients and gift recipients alike!
In a world saturated with impersonal interactions, Acquire aims to bring the human element into today's fast-paced world. Our interactive experiences foster deep connections, spark memorable conversations, and leave lasting impressions that elevate your brand and set you apart. For businesses looking to gain a competitive edge in 2024, Acquire is more than just a wine provider; we are a strategic partner in building successful client relationships.